Stanford Libraries had a long-established relationships with major print publishers over the years, offering them courses that helped keep their writers and staff abreast of the latest thinking in publishing.

With the advent of the internet, the publishing industry experienced major shifts, to put it mildly. When video and audio content started to be technically viable for online news, publishers found that they now needed some in-house capability of media production, a skill set that in the past had been relegated to the television news companies. I was asked to help create the New Media Group within Stanford Publishing to provide that educational support. The four of us on the team created the curriculum and presented various on-line and in-person seminars across the US to help client publishers quickly get up to speed with creating their own, less formal media content that would keep them competitive.