bitmenu was a start-up company looking to provide the bourgeoning podcast producers a way to charge their audience small amounts of money per episode. At the time of its inception, (and long before Patreon existed) there were no credible ways that amateur producers could do this.

The company contacted me after seeing my gruntmedia work and asked me to work with them as Design Lead. Given that I was seeking exactly such a service, I was enthusiastic to get it launched (I did not want to generate revenue from advertising). Since I also had experience in other fields, such as branding and UX, it was a good fit.