skill sets mapped to experiences
UX - consumer and enterprise: Call Emmy Apple Yahoo bitmenu Lev
Product architecture - digital: Call Emmy Apple bitmenu Lev
Product strategy - services and physical products: Call Emmy Syverson Labs Lev IDEO
Corporate Identity: Call Emmy The Lobby Conference Lev Syverson Labs bitmenu
Graphic design - digital and print: Call Emmy The Lobby Conference Syverson Labs Lev
Video production: IDEO gruntmedia Lev
Presentation design: Syverson Labs Stanford Publishing gruntmedia
Instructional Design: lynda.com Stanford Publishing
Design Generalist, explained
When I was very young I had the amazing good fortune to meet and hang out with Buckminster Fuller for a few days. He had a profound influence on me, which, in retrospect, has greatly influenced my career. He referred to himself as a “Comprehensive Generalist,” as he felt that over-specialization of a species (or a skill set) led to extinction. I saw that this generalist approach led him to have a rich and successful life, and I emulated him from that day forward.
Fast-forward to today, where I’m looking to apply my generalist design skills into a work context again. My recent experience with Lev and my earlier experience with bitmenu led me to discover that I was well-suited to a design leadship role in a small company, as I’m able to do a number of design tasks well, and know when to contract certain work out. I’d be a good person to bring in early to help get the product or service rolling, then later helping in hiring the right staff to eventually take over the design reins.